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October 12, 2007 - Brown Bag Lunch Series
Growing Your Annual Fund
Synopsis: All development teams are trying to increase their annual giving campaign. Our speakers will share insights on how to build and grown your annual fund as they have done at Rensselaer Polytechnic Institute.
Speakers: Catherine Potvin and Robyn Thurston Sanders
Catharine Potvin has a breadth of knowledge in non-profit management strategic planning and analysis, fundraising, marketing and public relations. As Director of Annual Giving at Rensselaer Polytechnic Institute, the Annual Fund has seen a 7% increase in cash-in over the past two fiscal years, 100% participation from the alumni board for the first time in 2006, as well as an increase in giving from leadership level donors. Potvin's professional experiences include working for the Kaplan Educational Center as a marketing manager and at Sawchuk, Brown Associates as an assistant account executive. She holds a B.A. in English from Union College where she also cross-registered for courses in public relations at the College of Saint Rose, and a M.S. in Higher Educational Administration from the University at Albany.
Robyn Thurston Sanders specializes in annual giving, volunteer management and stewardship. She currently serves as an advancement officer at Rensselaer Polytechnic Institute managing a number of Annual Fund Leadership Gifts programs, which account for 20% of the overall $5million Annual Fund goal. She also manages over 55 leadership gift volunteers that solicit their peers for high-level gifts to the Rensselaer Annual Fund. Sanders holds a B.A. in Interpersonal and Intercultural Communication from the State University of New York at New Paltz. Prior to Rensselaer, Sanders served as the assistant director of annual giving at SUNY Empire State College.
Location: Hudson Valley Community College Siek Campus Center - also known as the Campus Center Room 150 - on the first floor.
Parking: Almost anywhere you can that is not marked Faculty or Staff or that does not require an ID to open a gate. Siek is located in the center of campus, most easily accessed by the campus North Road entrance. Classes change at 10 before the hour. There is a lot of traffic getting on and off campus. Allow plenty of time to arrive, park and get to the building. The Siek Campus Center is near the B and Q Parking Lots. (They are marked on the digital map, but not marked on the parking lots.) Lunch is not provided. However, the Cafeteria is on the second floor in the middle of the building and reasonably priced. There are trays to bring food down. We’ll provide coffee, tea and cookies in the meeting room.
College Website https://www.hvcc.edu/index.php
Campus Map https://www.hvcc.edu/campusmap/campus_map.html
Directions: From the North: The Hudson Valley campus is minutes from exit 7 of the Northway (I-87). Follow Rte. 7 East approximately 1.5 miles to I-787South. Take I-787 South to Rte. 378 East. Over bridge bear right to Rte.4 south and continue for 1 mile to the campus on your left. From the South: Take Exit 23 off I-87 (NYS Thruway). Follow I-787North 6 miles to the exit for Rte. 378 East and follow as above. From the East: Take Exit B-1 of the Massachusetts Turnpike and followI-90 approximately 9 miles to Exit 8. Turn left off ramp to Route 4.Campus is 5 miles ahead on the right. From the West: Take Exit 24 off I-90 (NYS Thruway), continue on I-90 East 6 miles to I-787 North (Troy). Follow I-787 as above.